Now more than ever you need to be very sure of how you’re using email as a business tool. People are fickle about the email they receive. And they should be. Sending unsolicited broadcast email to recipients is now actually illegal. But all hope is not lost! Email continues to be an excellent way to reach out to your audience. If done right, it can broaden your reach, improve your SEO, even drive more sales for your business.
How do you make that happen? Know the rules about who can and cannot be sent broadcast email. Develop a strategy for cultivating an effective ongoing email list. Know your audience, and what they’re interested in reading. Make your content useful. Create a schedule of meaningful, useful content for your subscribers. Use a professional email marketing platform (ica.scot can recommend you one based on your requirements). Analyze the performance of your campaigns and improve for better results.