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Search Engine Optimization

Good websites combine writing that motivates, stunning design and innovative programming. Research shows 85 per cent of internet users use a search engine at least once a day and, if they do not find what they are looking for on the first two pages, most abandon the search.

That’s where search engine optimization (SEO) comes in. My services encompasse a full SEO strategy, including competitive keyword research and analysis, professional content writing, and SEO engineering to ensure your site ranks prominently on major search engines and stays there. Good websites combine compelling writing that motivates, stunning design and intuitive navigation, as well as innovative programming. My knowledge of communications and technology gives me the advantage in building high-performance websites. I understand the complex algorithms and criteria used by major engines like Google, Yahoo!, and Bing to rank websites and I stay informed as they adjust the rules. Let me put my expertise to work for you. While no one can – or should – guarantee you top ranking on a search engine page, I can help you make your site as effective as it can be. My goal is to get you the most visibility of all major search engines using your keyword criteria. Effective SEO is not magic. It’s knowing how search engines work, and the value of high-quality content to attract your targeted audience.

Search engine optimization helps make it easy for people to find your website. Search engine optimization (SEO) is integral for ensuring search engines understand how to index your website, and it helps make it easier for the audience you want to attract to search for and find your site and content. ica.scot focuses on your goals; SEO isn’t just about keyword ranking. Websites that consistently provide new, relevant, SEO content, and webpages that are up to the latest technical standards, are ranked highly by search engines. Because search engines change their algorithms frequently (in Google’s case, more than 500 times a year) SEO is an essential ongoing investment. Technical improvements, content enhancements, social interaction, data analysis, these are all part of good SEO techniques, but your overarching goal is to give your targeted and relevant audience the information they need. ica.scot will improve your rankings in search engines, and keep you ahead of your competitors. I am focused on quality and integrity; I don’t use sneaky black-hat tactics in my process. So you don’t have to worry about getting banished to the bottom of the internet the next time Google announces a major change to its algorithm.

Analytics. Know where your web and mobile traffic is coming from and what’s resonating with people online. You want to attract more web and mobile traffic to your site and convert more visitors into customers. You also need to know where your web and mobile traffic is originating from, and how new visitors discovered your company and its services. How many repeat visitors are returning to your site? What they are spending time reading or exploring on your website? And did they make a purchase or contact your firm? To know, you need insight into your existing and prospective customers’ digital journeys.

Discover, Share, Act: Analytics makes it easy to improve your web results online. By consistently producing well-written, professional content, you will strengthen your marketing initiatives, and achieve higher-conversion rates from visitors to customers.

Sophisticated Analytics: Analytics provides you with a broad and in-depth range of features to track, monitor, and report on your website and mobile traffic and marketing campaigns in real-time.

Easy-to-Use: Analytics is easy to understand and use for marketers at all levels of experience. It features all of the capabilities that experienced web analytics professionals expect.

Scalable for Any Website: Analytics is a hosted service. From large, high-traffic corporate sites to smaller ones, Analytics delivers consistent service.

Tracks All Campaigns: Analytics tracks all online campaigns, from emails to keywords, regardless of the search engine, referral source, or computing device your visitors use.

Reliable and Secure: Your web and mobile analytics data contain sensitive information. Analytics in-house security ensures Analytics includes the most rigid and up-to-date security protocols and data encryption standards.